How do Businesses Improve Marketing ROI through Channel Strategy
30 Apr 2026Marketing ROI improves when businesses evaluate each channel individually, scale investment in channels generating consistent returns, and reduce spend on channels that remain inefficient after optimi
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11 min read
Digital Marketing
Franchise inquiry – fairness in franchising: how the digital space can lead the way
29 Mar 2021
As the fallout from the franchising inquiry snowballs, at Salt & Fuessel we’ve been thinking about the bigger picture consequences. As the full scale of the malpractice and poor governance is slow
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4 min read
Digital Marketing
Google my business: part one – get going in six minutes
29 Mar 2021
Have you ever wondered how the profiles of restaurants, cafes, bars and galleries show up on Google maps when you’re searching for an address? How did Google find the time and manpower to get every bu
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2 min read
Digital Marketing
Google my business: let’s get snapping
29 Mar 2021
You’ve probably been there. You’re away for a long weekend and fancy Italian, but don’t know your way around the local joints. You’re browsing Google maps and after a couple of minutes click on a rest
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2 min read
Digital Marketing
Google my business: optimising your listing
29 Mar 2021
In the second instalment of our Google My Business Blog series we’re going to whizz you through the process of optimising your listing. First things first, what do we mean when we talk about “optimisi
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1 min read
Digital Marketing
Google my business: building and responding to reviews
29 Mar 2021
In terms of cost-efficiency – dollars spent per new customer – it wouldn’t surprise us if building positive Google reviews was the hands down winning marketing tactic. There’s no two ways about it, th
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2 min read
User Experience
Website Design Trends of 2021
17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read
User Experience
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
S&F Life
Focus in the chaos: the 5 best ways to boost online ROI
29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read
S&F Life
What we can learn from the 2017 webby award winners
29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read
S&F Life
Google my business: events and promotions to build a following
29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read
S&F Life
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
Digital Marketing
What is SEO and why it matters for businesses
18 Feb 2021 SEO is quickly becoming a popular digital marketing channel that many businesses are starting to incorporate into their marketing strategies, and for good reason! If you’re not optimising your site yo
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4 min read
Web Development
4 wordpress must do’s to prevent attacks and maintain peak performance
18 Feb 2021 2020 has exacerbated the need for businesses to move their services online. In order to stay relevant in today’s world, it is essential to not only have a website but a great one. WordPress is one of
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7 min read
