How do Businesses Improve Marketing ROI through Channel Strategy
30 Apr 2026Marketing ROI improves when businesses evaluate each channel individually, scale investment in channels generating consistent returns, and reduce spend on channels that remain inefficient after optimi
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11 min read
Web Development
Clear navigation paths to increase conversion rates
29 Mar 2021
The navigation path of your website must fit neatly with your users’ decision making process. Whether it’s purchasing a product, signing up for the newsletter or asking them to share your article, the
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3 min read
Web Development
Getting started with your CRM
29 Mar 2021
It seems that there are newcomers to the world of CRMs (Customer Relationship Management) at every corner. Most admit to having a love-hate relationship with Microsoft Excel and have a strong desire t
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2 min read
Digital Marketing
How to write effective subject headings for emails
29 Mar 2021
Email is the primary method of communication, with the average professional worker getting as many as 500 during a single work week. You need your email to stand out from the piles of others in your s
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2 min read
Web Development
3 ways to smash your conversion rates
29 Mar 2021
It's hard to believe how much small changes can sometimes affect the conversion rate of your website. We have seen conversion rate increases of over 100% from simple changes that would have taken less
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3 min read
Web Development
Installing Bitnami WAMP stack on Windows 8
29 Mar 2021
Why install a web development environment?
Have you ever wanted to host you own website or web application on your home PC? Develop and test locally before uploading to a public server? Have complete
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10 min read
User Experience
Website Design Trends of 2021
17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read
User Experience
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
S&F Life
Focus in the chaos: the 5 best ways to boost online ROI
29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read
S&F Life
What we can learn from the 2017 webby award winners
29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read
S&F Life
Google my business: events and promotions to build a following
29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read
S&F Life
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
Digital Marketing
What is SEO and why it matters for businesses
18 Feb 2021 SEO is quickly becoming a popular digital marketing channel that many businesses are starting to incorporate into their marketing strategies, and for good reason! If you’re not optimising your site yo
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4 min read
Web Development
4 wordpress must do’s to prevent attacks and maintain peak performance
18 Feb 2021 2020 has exacerbated the need for businesses to move their services online. In order to stay relevant in today’s world, it is essential to not only have a website but a great one. WordPress is one of
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7 min read
