How do Businesses Improve Marketing ROI through Channel Strategy
30 Apr 2026Marketing ROI improves when businesses evaluate each channel individually, scale investment in channels generating consistent returns, and reduce spend on channels that remain inefficient after optimi
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11 min read
Digital Marketing
What Are Featured Snippets & Why Do We Want Them?
19 Oct 2021
If you’ve ever performed a Google Search (who hasn’t?), you’re more than likely to have seen a featured snippet. Still confused? This article will explain what a featured snippet is, why they are impo
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6 min read
Web Development
What is user experience, and how does it impact revenue?
29 Mar 2021
Never underestimate the importance of the user experience! In many ways it is the key to understanding how your customers behave, in order to craft digital solutions that actually respond to their wan
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2 min read
Web Development
What are the most important google analytics metrics?
29 Mar 2021
Google Analytics is Google’s free software that gives incredibly valuable information about a website and its visitors. Regardless of how big your site is or how much traffic you receive, installing
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3 min read
Web Development
Top five reasons why shopping carts are being abandoned
29 Mar 2021
As everyone in the world of e-commerce knows, not all browsers on your site will make a transaction, and even the ones who have filled their cart with items may frustratingly abandon it without comple
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3 min read
Digital Marketing
Client results – working with reptile encounters
29 Mar 2021
Email marketing offers an enormous potential to grow business, but knowing exactly how to operate a campaign is a real challenge. While working with Reptile Encounters, Salt & Fuessel completed a
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4 min read
User Experience
Website Design Trends of 2021
17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read
User Experience
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
S&F Life
Focus in the chaos: the 5 best ways to boost online ROI
29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read
S&F Life
What we can learn from the 2017 webby award winners
29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read
S&F Life
Google my business: events and promotions to build a following
29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read
S&F Life
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
Digital Marketing
What is SEO and why it matters for businesses
18 Feb 2021 SEO is quickly becoming a popular digital marketing channel that many businesses are starting to incorporate into their marketing strategies, and for good reason! If you’re not optimising your site yo
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4 min read
Web Development
4 wordpress must do’s to prevent attacks and maintain peak performance
18 Feb 2021 2020 has exacerbated the need for businesses to move their services online. In order to stay relevant in today’s world, it is essential to not only have a website but a great one. WordPress is one of
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7 min read
