How do Businesses Improve Marketing ROI through Channel Strategy
30 Apr 2026Marketing ROI improves when businesses evaluate each channel individually, scale investment in channels generating consistent returns, and reduce spend on channels that remain inefficient after optimi
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11 min read
Digital Marketing
TikTok or Instagram Reels: A Guide to Choose the Best Platform for Your Business
07 Apr 2022
Having Difficulty Determining Which of the Two World’s Largest Social Media Platforms to Invest In? Come Check Out Our Tips!
Nowadays, owning a company comes with one more responsibility: knowing wha
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5 min read
Digital Marketing
Best of 2022: Here Are 5 Result-Focused Marketing Trends for the Year
05 Apr 2022
Learn How to Master the 2022 Trends and Focus Your Budget on Tools That Will Convert into Real Results
Within today's saturated marketplace, new marketing tools emerge in the blink of an eye, day af
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5 min read
Web Development
Sharing access to specific root commands in your server
17 Dec 2021
Let’s Geek Out! Sharing access to specific root commands in your server
Have you ever wanted to provide a user with the ability to restart an apache server, reboot a machine or run a yup or apt update
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5 min read
User Experience
Website Design Trends of 2021
17 Dec 2021
The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read
Digital Marketing
Surviving iOS 15 With Salt & Fuessel
03 Nov 2021
In September 2021, Apple introduced the next major update of their iPhone operating system, iOS 15. With this update came many changes that will delight users, although they will likely impact how dig
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4 min read
User Experience
Website Design Trends of 2021
17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
Read More
4 min read
User Experience
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
S&F Life
Focus in the chaos: the 5 best ways to boost online ROI
29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read
S&F Life
What we can learn from the 2017 webby award winners
29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read
S&F Life
Google my business: events and promotions to build a following
29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read
S&F Life
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
Digital Marketing
Google my business: optimising your listing
29 Mar 2021 In the second instalment of our Google My Business Blog series we’re going to whizz you through the process of optimising your listing. First things first, what do we mean when we talk about “optimisi
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1 min read
Digital Marketing
Google my business: building and responding to reviews
29 Mar 2021 In terms of cost-efficiency – dollars spent per new customer – it wouldn’t surprise us if building positive Google reviews was the hands down winning marketing tactic. There’s no two ways about it, th
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2 min read
Digital Marketing
Google my business: taking your insights and digital strategy to the next level with Salt and Fuessel
29 Mar 2021 We’ve made it to the final week of our Google My Business series and what a journey it has been! Thanks for joining us and we hope you’ve learnt heaps along the way. Some would call it saving the best
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5 min read
Digital Marketing
How to set up a successful Facebook ads campaign
29 Mar 2021 If you’ve ever thought about advertising on Facebook, you’ve come to the right place. With Covid-19 pushing more retailers into e-commerce and services into online consultations or bookings, Facebook
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5 min read
Digital Marketing
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
Web Development
How brutalism is transforming conventional web design
29 Mar 2021 Brutalism, as a design movement, began in the 1950s to the mid-1970s. It can be seen as a reaction by younger generations to the frivolity of some earlier architecture. Brutalism is usually comprised
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2 min read
Web Development
Australian charities and not-for-profit – marketing support program
29 Mar 2021 Salt & Fuessel is proud to be supporting Australian Charities and Not-for-profit organisations through is a digital marketing support program. As part of this program, S&F works with a select
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2 min read
Web Development
Dominate your industry with these 3 easy website design principles
29 Mar 2021 In 2020, with so much business moving online, it’s never been more important to design a website that talks directly to your customers in a way they want. It’s also vital your site leads to the highes
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8 min read
Web Development
Website security – why is it important to maintain your website?
29 Mar 2021 If you have a website for your blog or business, it’s important to understand the value of security for your site. As you may have read in the news, hackers are constantly trying to gain access to web
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5 min read
Web Development
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
