How do Businesses Improve Marketing ROI through Channel Strategy
30 Apr 2026Marketing ROI improves when businesses evaluate each channel individually, scale investment in channels generating consistent returns, and reduce spend on channels that remain inefficient after optimi
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11 min read
How to ensure the quality of Google Ads leads
19 Feb 2024
Google Ads is a powerful avenue for businesses to attract leads and drive conversions. Ensuring the quality of leads is essential for campaign success. When discrepancies arise between data metrics
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8 min read
How To Respond To A Negative Google Review
18 Dec 2023
People love to share their opinions and experiences. Google's Business Profile is a great platform for customers to do just that—write a review about your business. The thing is, sometimes those rev
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8 min read
How to Respond to a Google Review: The Ultimate Guide
13 Dec 2022
Google reviews are one of the most important factors in driving growth & sustainability in your business. Google uses them to determine your business's quality, and they significantly impact poten
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8 min read
Digital Marketing
10 Insights Google Analytics Can Give You About Your Website
17 Jun 2022
Know how to interpret Google’s precious data to boost your digital marketing services
Google Analytics is probably the most popular option for website owners and SEM Agencies alike. It is known tha
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7 min read
Digital Marketing
How to Hire a Digital Marketing Agency for Your Business
17 Jun 2022
It can be both exciting and daunting entering into a partnership with a Digital Marketing Agency.
The exciting parts are that it’s enriching to work with a digital partner to hone in on who you are
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9 min read
User Experience
Website Design Trends of 2021
17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read
User Experience
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
S&F Life
Focus in the chaos: the 5 best ways to boost online ROI
29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read
S&F Life
What we can learn from the 2017 webby award winners
29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read
S&F Life
Google my business: events and promotions to build a following
29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read
S&F Life
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
Digital Marketing
Client results – working with reptile encounters
29 Mar 2021 Email marketing offers an enormous potential to grow business, but knowing exactly how to operate a campaign is a real challenge. While working with Reptile Encounters, Salt & Fuessel completed a
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4 min read
Digital Marketing
How to write effective subject headings for emails
29 Mar 2021 Email is the primary method of communication, with the average professional worker getting as many as 500 during a single work week. You need your email to stand out from the piles of others in your s
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2 min read
Digital Marketing
Franchise inquiry – fairness in franchising: how the digital space can lead the way
29 Mar 2021 As the fallout from the franchising inquiry snowballs, at Salt & Fuessel we’ve been thinking about the bigger picture consequences. As the full scale of the malpractice and poor governance is slow
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4 min read
Digital Marketing
Google my business: part one – get going in six minutes
29 Mar 2021 Have you ever wondered how the profiles of restaurants, cafes, bars and galleries show up on Google maps when you’re searching for an address? How did Google find the time and manpower to get every bu
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2 min read
Digital Marketing
Google my business: let’s get snapping
29 Mar 2021 You’ve probably been there. You’re away for a long weekend and fancy Italian, but don’t know your way around the local joints. You’re browsing Google maps and after a couple of minutes click on a rest
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2 min read
Web Development
The UX designer and the single page website
29 Mar 2021 Not so long ago the single page website was looked upon as something to be sneered at; an object of derision. This is no longer the case. Now, UX designers are looking at the potential of how a single
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4 min read
Web Development
Why e-commerce providers should be thinking about their online shopping experience
29 Mar 2021 It’s no secret online shopping has replaced many physical stores. And many customers prefer comparing and buying products from their laptop rather than on a busy sales floor, so much so that your busi
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3 min read
Web Development
25 vital website features you’ll need in 2017 [infographic]
29 Mar 2021 The difference between a good website and a great one can lie in the implementation of just a few key features. To give your online business the greatest chance of success, UK Web Host Review put toge
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1 min read
Web Development
Google’s Grant for Non-Profit Organisations
29 Mar 2021 To help out all the charitable non-profit organisations out there, Google has an AdWord Grant that allows you to spread your message further and reach a wider net of people. People that were previousl
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3 min read
Web Development
Apps: how to optimise your web development for mobile users
29 Mar 2021 At the Salt & Fuessel office, our rigorous QA testing often turns up some unexpected problems related to mobile browsers or hardware that you wouldn't normally expect to see. When you go about opt
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1 min read
