How do Businesses Improve Marketing ROI through Channel Strategy
30 Apr 2026Marketing ROI improves when businesses evaluate each channel individually, scale investment in channels generating consistent returns, and reduce spend on channels that remain inefficient after optimi
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11 min read
What is Generative Engine Optimisation? A Complete Guide
09 Dec 2025
You’ve heard of SEO. Maybe even AI SEO. But a new term is quickly gaining traction and becoming a must-know for any digital marketer or business leader: GEO.
A recent Adobe survey found that almost on
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5 min read
How Generative Engines Work: The New Search Stack Explained
09 Dec 2025
Just a few years ago ChatGPT was a very specific kind of tool. Today, it’s blossomed. ChatGPT is now a more generalised service - people use it for all manner of tasks. Increasingly, that includes as
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5 min read
SEO Costs in Australia - All You Need to Know
05 Sep 2025
It doesn’t take long to wonder about the cost of SEO for small business use cases when you start doing a bit of research into it. We get it - you’re already a small company and don’t have the budget t
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10 min read
Digital Marketing
How Search Engine Marketing Works (and Why It Matters for Your Business)
26 Aug 2025
When you type something into Google - from “how to fix a leaky faucet” to “which digital marketing agency can help my business grow.” - you hit Enter and get a full page full of results.
Some of those
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6 min read
Bespoke SEO: Scale Your Business with Precision
01 Jul 2025
In a world of digital competition, bespoke SEO has emerged as the answer for companies who want more than just a surface-level result. It offers tactics tailored to your specific goals, industry, and
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6 min read
User Experience
Website Design Trends of 2021
17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read
User Experience
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
S&F Life
Focus in the chaos: the 5 best ways to boost online ROI
29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read
S&F Life
What we can learn from the 2017 webby award winners
29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read
S&F Life
Google my business: events and promotions to build a following
29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read
S&F Life
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
Digital Marketing
How to Hire a Digital Marketing Agency for Your Business
17 Jun 2022 It can be both exciting and daunting entering into a partnership with a Digital Marketing Agency. The exciting parts are that it’s enriching to work with a digital partner to hone in on who you are
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9 min read
Digital Marketing
TikTok or Instagram Reels: A Guide to Choose the Best Platform for Your Business
07 Apr 2022 Having Difficulty Determining Which of the Two World’s Largest Social Media Platforms to Invest In? Come Check Out Our Tips! Nowadays, owning a company comes with one more responsibility: knowing wha
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5 min read
Digital Marketing
Best of 2022: Here Are 5 Result-Focused Marketing Trends for the Year
05 Apr 2022 Learn How to Master the 2022 Trends and Focus Your Budget on Tools That Will Convert into Real Results Within today's saturated marketplace, new marketing tools emerge in the blink of an eye, day af
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5 min read
Digital Marketing
Surviving iOS 15 With Salt & Fuessel
03 Nov 2021 In September 2021, Apple introduced the next major update of their iPhone operating system, iOS 15. With this update came many changes that will delight users, although they will likely impact how dig
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4 min read
Digital Marketing
What Are Featured Snippets & Why Do We Want Them?
19 Oct 2021 If you’ve ever performed a Google Search (who hasn’t?), you’re more than likely to have seen a featured snippet. Still confused? This article will explain what a featured snippet is, why they are impo
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6 min read
Web Development
Getting started with your CRM
29 Mar 2021 It seems that there are newcomers to the world of CRMs (Customer Relationship Management) at every corner. Most admit to having a love-hate relationship with Microsoft Excel and have a strong desire t
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2 min read
Web Development
3 ways to smash your conversion rates
29 Mar 2021 It's hard to believe how much small changes can sometimes affect the conversion rate of your website. We have seen conversion rate increases of over 100% from simple changes that would have taken less
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3 min read
Web Development
Installing Bitnami WAMP stack on Windows 8
29 Mar 2021 Why install a web development environment? Have you ever wanted to host you own website or web application on your home PC? Develop and test locally before uploading to a public server? Have complete
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10 min read
Web Development
Our favourite tools for design, development & collaboration: episode 1 – slack!
29 Mar 2021 It seems like there are a million and one tools, applications and programs used by designers, developers and agencies today. It can be hard to know which ones really add value to your business. In the
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4 min read
Web Development
Use bugherd for bug tracking!
29 Mar 2021 Tracking bugs and changes with any web project can be a real pain and often soaks up a huge amount of project management time. Many changes can be simple front end requests to your developer, such as
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3 min read
