About Salt & Fuessel
We are a Melbourne-based digital marketing agency helping businesses grow through SEO, paid media, and Generative Engine Optimisation (GEO). GEO is the practice of making your brand visible inside AI tools, not just on Google.
We ranked first on Google for "GEO agency in Australia," and safe to say our SEO is working as intended.
Then we asked an AI chatbot the same question.
Our presence was not nearly as strong. For an agency that sells AI visibility, that was a moment we could not ignore.
Here is the thing. AI search is not coming. It is already here. ChatGPT handles over one billion messages a day. Google AI Overviews appear in one in five searches. Gartner projects traditional search volume will drop 25% by the end of 2026 (Gartner, 2024).
The way people find businesses has shifted, and most brands have not caught up yet.
We had the strategy. We applied it to ourselves. Here is what happened.
Much Did GEO Improve Our Visibility on AI Search?
Over 90 days from January to March 2026, measured using UpSearch:
- AI search visibility score increased by 45.8%
- Reached 10.5% overall visibility share within our competitive set
- Entered a higher visibility tier within the market
- Brand sentiment moved from near zero to 33.3% positive and 66.7% neutral, no negatives recorded
In plain terms, AI tools are now citing us in roughly one in ten responses within our competitive set. When someone asks about GEO or digital agencies in Australia, we are in the conversation. And when we appear, the framing is positive. Not just visible, but recommended.
How We Did It
We made our brand readable to AI systems
AI does not browse as humans do. It cross-references structured signals across multiple sources before it feels confident recommending a brand. We built the technical foundation that gave AI systems a clear, consistent, and verifiable picture of who Salt & Fuessel is.
- Upgraded schema from Organisation to ProfessionalService with precise geo-coordinates
- Built a sameAs network across Clutch, The Manifest, and key industry directories
- Opened clean access for all major AI crawlers through our site settings
When AI platforms cross-reference our brand across multiple sources, they find the same consistent identity every time. That consistency is what moves a brand from a name an AI has seen to an entity it trusts enough to recommend.
We created content built to be cited
Ranking on Google and being cited by AI require fundamentally different content strategies. We wrote specifically for the questions our ideal clients were already asking AI chatbots, so that when those questions came up, Salt & Fuessel was the answer.
- Published dedicated articles targeting the exact prompts used in AI searches
- Syndicated onto Medium with canonical links to extend reach without losing ownership
- Extracted short neutral snippets formatted for direct AI extraction
- Published a 50-term digital marketing glossary with DefinedTerm schema
This content layer gave AI tools structured answers instead of generic information.
We built authority from outside our own domain
A brand that only talks about itself will never fully convince an AI system. External validation is the signal that moves a brand from visible to recommended.
- Collected client reviews with measurable outcomes
- Secured placements in high-authority Australian business publications
- Published executive content on LinkedIn to strengthen authority signals
- Updated author schemas with verified credentials and education
Each external mention added more data points for AI systems to trust the brand.
Your Business Should Be Showing Up on AI Too
Search has changed, and the window to move early is still open, but not for long. Every month, more brands are staking their claim in AI search.
GEO is what separates the brands getting recommended today from the ones being skipped over without knowing why.
We built this for ourselves, saw the results, and now run effective strategies for clients every month. If you want to know where your brand stands on AI search and what it would take to grow, we would love that conversation.
