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SF Marketing ROI

How do Businesses Improve Marketing ROI through Channel Strategy

30 Apr 2026
Marketing ROI improves when businesses evaluate each channel individually, scale investment in channels generating consistent returns, and reduce spend on channels that remain inefficient after optimi
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11 min read

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  • User Experience
  • S&F Life
  • Digital Marketing
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Digital Marketing

How Femme Connection Grew Its AI Search Mention Rate by 113.2%

24 Apr 2026
About Femme Connection Femme Connection is an Australian women's fashion brand with over 15 years in the market. They sell dresses, workwear, and occasion wear at prices that most Australian women
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3 min read

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Digital Marketing

Case Study: How Salt & Fuessel Grew Its Own AI Search Visibility by 45.8%

24 Apr 2026
About Salt & Fuessel We are a Melbourne-based digital marketing agency helping businesses grow through SEO, paid media, and Generative Engine Optimisation (GEO). GEO is the practice of making you
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4 min read

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Digital Marketing

Salt & Fuessel vs Traditional Digital Agencies: The ROI Difference

23 Apr 2026
Many businesses reach a point where their digital agency is delivering activity, but not measurable growth. Campaigns are running, reports are being shared, yet there is little clarity on how this tra
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5 min read

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AI Search Visibility Tactics 2026: How Melbourne Businesses Get Recommended by AI

15 Apr 2022
Key Takeaways AI tools like ChatGPT and Google AI Overviews now recommend specific businesses directly — traditional rankings no longer guarantee visibilityMelbourne businesses in professional service
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12 min read

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How Businesses Get Recommended by AI: Insights from a GEO Agency

19 Mar 2026
SEO has helped countless businesses grow, and it is still very much relevant today. But if there is one thing the history of digital marketing teaches us, it is that nothing stays the same for long. A
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12 min read

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User Experience

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User Experience

Website Design Trends of 2021

17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read

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User Experience

Salt & Fuessel launches new website for the bikes of wrath

18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read

S&F Life

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S&F Life

Focus in the chaos: the 5 best ways to boost online ROI

29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read

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S&F Life

What we can learn from the 2017 webby award winners

29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read

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S&F Life

Google my business: events and promotions to build a following

29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read

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S&F Life

Salt & Fuessel launches new website for the bikes of wrath

18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More

1 min read

Digital Marketing

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Digital Marketing

How Femme Connection Grew Its AI Search Mention Rate by 113.2%

24 Apr 2026 About Femme Connection Femme Connection is an Australian women's fashion brand with over 15 years in the market. They sell dresses, workwear, and occasion wear at prices that most Australian women
Read More

3 min read

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Digital Marketing

Case Study: How Salt & Fuessel Grew Its Own AI Search Visibility by 45.8%

24 Apr 2026 About Salt & Fuessel We are a Melbourne-based digital marketing agency helping businesses grow through SEO, paid media, and Generative Engine Optimisation (GEO). GEO is the practice of making you
Read More

4 min read

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Digital Marketing

Salt & Fuessel vs Traditional Digital Agencies: The ROI Difference

23 Apr 2026 Many businesses reach a point where their digital agency is delivering activity, but not measurable growth. Campaigns are running, reports are being shared, yet there is little clarity on how this tra
Read More

5 min read

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Digital Marketing

How Search Engine Marketing Works (and Why It Matters for Your Business)

26 Aug 2025 When you type something into Google - from “how to fix a leaky faucet” to “which digital marketing agency can help my business grow.” - you hit Enter and get a full page full of results. Some of those
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6 min read

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Digital Marketing

10 Insights Google Analytics Can Give You About Your Website

17 Jun 2022 Know how to interpret Google’s precious data to boost your digital marketing services Google Analytics is probably the most popular option for website owners and SEM Agencies alike. It is known tha
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7 min read

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Web Development

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Web Development

Sharing access to specific root commands in your server

17 Dec 2021 Let’s Geek Out! Sharing access to specific root commands in your server Have you ever wanted to provide a user with the ability to restart an apache server, reboot a machine or run a yup or apt update
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5 min read

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Web Development

What is user experience, and how does it impact revenue?

29 Mar 2021 Never underestimate the importance of the user experience! In many ways it is the key to understanding how your customers behave, in order to craft digital solutions that actually respond to their wan
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2 min read

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Web Development

What are the most important google analytics metrics?

29 Mar 2021 Google Analytics is Google’s free software that gives incredibly valuable information about a website and its visitors. Regardless of how big your site is or how much traffic you receive, installing
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3 min read

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Web Development

Top five reasons why shopping carts are being abandoned

29 Mar 2021 As everyone in the world of e-commerce knows, not all browsers on your site will make a transaction, and even the ones who have filled their cart with items may frustratingly abandon it without comple
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3 min read

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Web Development

Clear navigation paths to increase conversion rates

29 Mar 2021 The navigation path of your website must fit neatly with your users’ decision making process. Whether it’s purchasing a product, signing up for the newsletter or asking them to share your article, the
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3 min read

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South Yarra VIC 3141

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Call 1300 745 796

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Are you ready to boost your brand? Salt & Fuessel offer a range of tailored, digital solutions that will benefit you!

Get in touch with us to know more about how Salt & Fuessel can help. Call us today 1300 745 796

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