What is Generative Engine Optimisation? A Complete Guide
09 Dec 2025You’ve heard of SEO. Maybe even AI SEO. But a new term is quickly gaining traction and becoming a must-know for any digital marketer or business leader: GEO.
A recent Adobe survey found that almost on
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5 min read
How Generative Engines Work: The New Search Stack Explained
09 Dec 2025
Just a few years ago ChatGPT was a very specific kind of tool. Today, it’s blossomed. ChatGPT is now a more generalised service - people use it for all manner of tasks. Increasingly, that includes as
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5 min read
SEO Costs in Australia - All You Need to Know
05 Sep 2025
It doesn’t take long to wonder about the cost of SEO for small business use cases when you start doing a bit of research into it. We get it - you’re already a small company and don’t have the budget t
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10 min read
Digital Marketing
How Search Engine Marketing Works (and Why It Matters for Your Business)
26 Aug 2025
When you type something into Google - from “how to fix a leaky faucet” to “which digital marketing agency can help my business grow.” - you hit Enter and get a full page full of results.
Some of those
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6 min read
Bespoke SEO: Scale Your Business with Precision
01 Jul 2025
In a world of digital competition, bespoke SEO has emerged as the answer for companies who want more than just a surface-level result. It offers tactics tailored to your specific goals, industry, and
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6 min read
How to ensure the quality of Google Ads leads
19 Feb 2024
Google Ads is a powerful avenue for businesses to attract leads and drive conversions. Ensuring the quality of leads is essential for campaign success. When discrepancies arise between data metrics
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8 min read
User Experience
Website Design Trends of 2021
17 Dec 2021 The strength of a website often depends on how user friendly it is and whether it offers a seamless user experience. But solely focusing on the user experience (UX) without taking into account the use
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4 min read
User Experience
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
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1 min read
S&F Life
Focus in the chaos: the 5 best ways to boost online ROI
29 Mar 2021 If the menu of online marketing options has your head spinning, you aren’t alone. From the shiniest new social platform to sifting through mountains of data, there’s no easy equation for getting posit
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5 min read
S&F Life
What we can learn from the 2017 webby award winners
29 Mar 2021 Another year means another round of incredible talent being recognised at the Webby Awards. The winners this year were all absolutely fantastic and showed off the skill of agencies all across the glob
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1 min read
S&F Life
Google my business: events and promotions to build a following
29 Mar 2021 Given how many customers are interacting with companies exclusively online these days. It's surprising how few companies are fully taking advantage of the ability to post events and promotions through
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2 min read
S&F Life
Salt & Fuessel launches new website for the bikes of wrath
18 Feb 2021 The end of Financial Year has been a busy time at Salt & Fuessel, navigating a range of projects for different clients across SEO, Social Media, Paid Search and Website Development. In the last fe
Read More
1 min read
Digital Marketing
How Search Engine Marketing Works (and Why It Matters for Your Business)
26 Aug 2025 When you type something into Google - from “how to fix a leaky faucet” to “which digital marketing agency can help my business grow.” - you hit Enter and get a full page full of results. Some of those
Read More
6 min read
Digital Marketing
10 Insights Google Analytics Can Give You About Your Website
17 Jun 2022 Know how to interpret Google’s precious data to boost your digital marketing services Google Analytics is probably the most popular option for website owners and SEM Agencies alike. It is known tha
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7 min read
Digital Marketing
How to Hire a Digital Marketing Agency for Your Business
17 Jun 2022 It can be both exciting and daunting entering into a partnership with a Digital Marketing Agency. The exciting parts are that it’s enriching to work with a digital partner to hone in on who you are,
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9 min read
Digital Marketing
TikTok or Instagram Reels: A Guide to Choose the Best Platform for Your Business
07 Apr 2022 Having Difficulty Determining Which of the Two World’s Largest Social Media Platforms to Invest In? Come Check Out Our Tips! Nowadays, owning a company comes with one more responsibility: knowing wha
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5 min read
Digital Marketing
Best of 2022: Here Are 5 Result-Focused Marketing Trends for the Year
05 Apr 2022 Learn How to Master the 2022 Trends and Focus Your Budget on Tools That Will Convert into Real Results Within today's saturated marketplace, new marketing tools emerge in the blink of an eye, day af
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5 min read
Web Development
Sharing access to specific root commands in your server
17 Dec 2021 Let’s Geek Out! Sharing access to specific root commands in your server Have you ever wanted to provide a user with the ability to restart an apache server, reboot a machine or run a yup or apt update
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5 min read
Web Development
What is user experience, and how does it impact revenue?
29 Mar 2021 Never underestimate the importance of the user experience! In many ways it is the key to understanding how your customers behave, in order to craft digital solutions that actually respond to their wan
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2 min read
Web Development
What are the most important google analytics metrics?
29 Mar 2021 Google Analytics is Google’s free software that gives incredibly valuable information about a website and its visitors. Regardless of how big your site is or how much traffic you receive, installing
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3 min read
Web Development
Top five reasons why shopping carts are being abandoned
29 Mar 2021 As everyone in the world of e-commerce knows, not all browsers on your site will make a transaction, and even the ones who have filled their cart with items may frustratingly abandon it without comple
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3 min read
Web Development
Clear navigation paths to increase conversion rates
29 Mar 2021 The navigation path of your website must fit neatly with your users’ decision making process. Whether it’s purchasing a product, signing up for the newsletter or asking them to share your article, the
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3 min read
