Sushi Jiro
Industries
- Food and Restaurant
What we did
- SEO
Locations
- Australia
Website
200%
SEO traffic Growth in 5 Months
The Challenge
Sushi Jiro needed to boost its online presence and attract more visitors to its website by increasing organic traffic through a comprehensive SEO strategy:
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SEO Optimisation: Improve keyword targeting, on-page elements, technical performance, and mobile experience
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Content Development: Create engaging, keyword-rich pages and articles to capture relevant search queries
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Local SEO: Optimise Google Business Profiles for all store locations to enhance visibility in local searches
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Site Architecture: Improve internal linking and page hierarchy to guide both users and search engines
Our Solution
The Strategy
To address these SEO challenges, Salt & Fuessel developed a focused, search-first strategy aimed at increasing organic traffic and visibility:
SEO Optimisation
We conducted detailed keyword research to identify high-intent terms related to sushi, Japanese food, and location-based searches. We then optimised all key on-page elements including metadata, headings, content, and image alt text. Technical SEO improvements such as faster load times, better mobile usability, and structured data were also implemented to support rankings.
Local SEO Enhancements
Each Sushi Jiro location received a dedicated landing page, fully optimised for local search terms. Google Business Profiles were audited and updated to ensure consistent NAP (Name, Address, Phone) details, relevant categories, and quality visuals, improving their presence in local map packs and organic results.
Content Development
Our team also created relevant and informative SEO-friendly landing pages, cluster articles and blogs tailored to the pain points of the target audience, positioning Sushi Jiro as a trusted authority in their niche.
Performance Tracking
Monitored and refined the campaign through continuous reporting and analysis to ensure maximum ROI.
The Results
The partnership delivered impressive outcomes for Sushi Jiro:
Our team achieved 200% growth of SEO traffic over 5 month.
#3 ranking for 'sushi catering melbourne' from #30, sushi online #5 from #20.
Increased Organic Traffic
Main keywords ranking on first page
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