SEQ Pipe Works

The Challenge

SEQ Pipe Works specialise in providing blocked drain repair solutions and pipe relining services to homeowners and businesses on the Gold Coast.

In 2026 SEQ commenced a partnership with Salt & Fuessel to focus on growing their business with specific goals that included:

Growing leads for pipe relining, which is a key service offering
Improving organic visibility for the site for pipe relining and other key services including general plumbing solutions
Refining their Google Ads campaign to increase the quality and quantity of leads

To grow leads and improve visibility of the site we implemented a multi-faceted approach:

SEO Optimisation: We identified lucrative pipe relining and blocked drain repair keywords,made significant updates to the site structure and updated on-page accordingly. We also updated their Google Business Profile to boost interactions.
Content: We created fresh content and updated existing content to improve rankings for key search terms.
Google Ads: We refined their Google ads campaign to reduce wastage and increase conversions for pipe relining blacked drain repair related searches.

This approach resulted in a significant increase in website sessions, organic sessions, Google Business Profile interactions and overall leads.

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