Rest Your Paws
Industries
- Multi Location
What we did
- SEO
- SEM
- Website Development
Locations
- Australia
Website
290%
YoY Increase in Leads
The Challenge
With growth in new regions, Rest Your Paws faced two key challenges:
1. Increasing brand awareness and organic visibility – They wanted to attract more potential customers through non-brand SEO efforts.
2. Scaling SEM while keeping costs efficient – With an increased media budget, the goal was to drive more conversions while keeping cost per lead within the acquisition target.
Our Solution
The Strategy
We executed a comprehensive SEO & Google Ads strategy, harnessing the power of data-driven keywords and optimising for local search. Combined with engaging content, our approach was to boost visibility and direct high-quality, tailored traffic to the website.
SEO
Expanding Non-Brand Visibility
To improve organic traffic and attract new customers beyond brand-related searches, we:
- Optimised key landing pages for high-intent non-brand keywords.
- Improved on-page SEO elements, including meta tags, internal linking, and structured data.
- Enhanced technical SEO, ensuring faster load times and mobile-friendly performance.
- Created valuable content to address common pet wellness and end-of-life care questions, improving search relevance.
Google Ads
Scaling Efficiently While Lowering Costs
- To support expansion into new regions while maintaining cost efficiency, we:
- Increased budget allocation strategically to target high-performing locations.
- Optimised ad creatives and landing pages for better conversion rates.
- Implemented bid strategies to maximise conversions while keeping cost per lead below the target.
- Refined audience targeting to reduce wasted spend and improve lead quality.
The Results
After 12 months, our strategic SEO efforts have significantly improved Rest Your Paws’ digital presence, with a 284% year-on-year increase in non-brand organic traffic. This surge in organic visibility has helped more pet owners discover their compassionate services at crucial moments.
We also achieved strong growth in SEM performance, scaling conversions while reducing costs. By refining targeting and optimising bidding strategies, we delivered a 290% increase in SEM conversions, all while reducing the cost per conversion by 48%.
Furthermore, we maintained cost-efficiency across campaigns, with a 5% reduction in cost per lead quarter-on-quarter and a 36% decrease year-on-year. These improvements ensured that as Rest Your Paws expanded into new regions, they continued to grow sustainably without exceeding budget targets.
This consistent upward trajectory in both SEO and SEM performance highlights Rest Your Paws’ strengthened digital presence, making their services more accessible to pet owners in need.
increase in SEM conversions
YoY increase in non-brand clicks
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