PPC Herbs
692%
Organic
The Challenge
PPC Herbs is an Australian business specialising in liquid herbal medicines and natural personal care products.
In early 2024, PPC Herbs began its digital marketing partnership with Salt & Fuessel with the primary goal of reversing declining SEO performance. Organic impressions and clicks had dropped significantly year-on-year, with clicks falling by 67% compared to the previous period.
The key objective was to rebuild organic visibility, increase traffic to the website, and ultimately drive more online sales for PPC Herbs’ core product range.
Our Solution
The Strategy
To restore and strengthen PPC Herbs’ search presence, we implemented a targeted SEO strategy focused on improving technical health, keyword targeting, and content relevance.
Keyword Optimisation: We identified and prioritised high-value keywords related to the brand’s key herbal medicine products.
Content Enhancements: Product and category pages were refined with optimised copy and metadata, ensuring alignment with search intent and stronger keyword relevance.
Technical SEO: We improved crawl efficiency and site structure, enabling search engines to better index priority pages and improve rankings across the site.
Performance Tracking: Regular keyword ranking and performance analysis allowed for ongoing adjustments to sustain momentum and ensure top-of-page results.
The Results
PPC Herbs’ organic performance rebounded dramatically. Comparing early 2024 (Jan–Mar) to the most recent three-month period (Aug–Oct 2025):
Multiple key products now rank #1 in Google search, including Triplex, Canda Plex, Immune Plex, Cough Plex, Sleep Plex, and Echinamune.
This strong growth in organic visibility and top-ranking product pages has positioned PPC Herbs as a leading voice in the Australian herbal medicine space, helping to significantly increase traffic and online sales.
Organic
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