Overnewton Castle
Industries
- Events & Hospitality
What we did
- SEO
Locations
- Melbourne
Website
- www.overnewtoncastle.com.au
400%
INCREASE IN NON-BRANDED ORGANIC TRAFFIC
The Challenge
Overnewton Castle had decent direct and branded traffic, but they were underperforming on Google for unbranded keywords, particularly in the competitive Melbourne wedding venue space. While the venue itself offered standout experiences, their online presence didn’t reflect their full potential. The goal was to increase qualified organic traffic from people actively planning weddings or looking for high tea experiences.
Our Solution
Our Approach
We focused on high-impact SEO foundations to improve their visibility for high-converting, non-branded searches. This included:
- Keyword research to target commercial-intent terms across weddings, events, and high tea
- On-page optimisation of key service pages and blog content
- Internal linking strategy to boost relevance and authority
- Technical SEO updates to improve crawlability and site health
The Results
Comparing the most recent 3-month period to the same period last year, non-branded SEO traffic has increased by over 400%.
Significant keyword ranking improvements
Several high-converting keywords saw dramatic ranking jumps. All of these terms were ranking outside the top 20 when we began:
wedding venues melbourne — now #4
castle wedding melbourne - now #1
high tea victoria - now #3
kids high tea - now #2
Final Thoughts
Overnewton Castle’s digital presence now reflects the grandeur of the venue itself. With a sharp increase in non-branded visibility, they’re attracting more qualified traffic and seeing tangible SEO results that directly align with their business goals.
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