Drain Fixers
Industries
- Drainage Services
What we did
- SEO
- SEM
Locations
- Australia
Website
80%
YoY Leads growth
The Challenge
Drain Fixers is a family-owned company providing drainage solutions including Sewer Pipe Relining, Stormwater Relining and Drain Camera Inspections
To support a growth and expansion phase, Drain Fixers set the Salt and Fuessel team the challenge of scaling enquiries and leads.
Key goals for the 2024 marketing campaign were:
- Increase visibility for Pipe Relining service
- Increase volume for high-quality Pipe Relining enquires
Our Solution
The Strategy
To meet this challenge, Salt & Fuessel deployed a multi-faceted approach:
SEO Optimisation: We completed detailed keyword research to identify high-value search terms for pipe relining and related services. We optimised on-page elements to boost visibility and rankings.
Local SEO: Location pages were deployed and we optimised Drain Fixer’s Google Business Profile to boost visibility for local search.
Content: We published landing pages, cluster articles and blogs to educate users on the benefits of pipe relining and boost visibility for key search terms.
Google Ads: Ad targeting and messaging was refined to maximise lead quality and grow the amount of leads per month.
Performance Tracking: By closely monitoring data and mining new opportunities we were able to scale results.
SEO Optimisation
We conducted in-depth keyword analysis to identify relevant and high-value search terms related to small business restructuring and financial recovery in Australia. We optimised content on the Drain Fixers website and updated the site structure to improve search engine rankings.
Lead Generation Campaigns
We created and deployed targeted Google Ads campaigns to capture enquiries from users searching for information on small business restructuring and debt relief.
Content Development
Our team also created relevant and informative SEO-friendly landing pages, cluster articles and blogs tailored to the pain points of the target audience, positioning Drain Fixers as a trusted authority in their niche.
Performance Tracking
Monitored and refined campaigns through continuous reporting and analysis to ensure maximum ROI.
The Results
This strategic approach has resulted in an increase in lead volume with improved lead quality.
Increased Organic Traffic
New Lead Generation YoY
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