Dogdayz
Industries
- Dog Boarding Services
What we did
- SEO
- SEM
- Social Media
- Website Development
Locations
- Victoria
Website
The Challenge
Dogdayz is a leading dog care provider in Victoria, offering premium dog boarding and dog day care, across multiple locations. In 2025 Dogdayz expanded and opened a fourth location and Salt and Fuessel worked on a 4 month plan to grow traffic and leads for their website. .
Key goals for the campaign were:
Increase visibility and leads for Dog Boarding and Dog Daycare searches in the Northern suburbs
Increase visibility and leads for Dog Boarding and related searches across all of Victoria
Our Solution
The Strategy
To tackle this challenge, Salt & Fuessel worked on a a multi-faceted strategy:
SEO Optimisation: We compiled detailed keyword research to identify high-value dog boarding search terms and optimised on-page elements accordingly.,
Local SEO: Location pages were created and we updated Dogdayz GBPs to strengthen local search viability.
Content: We created content clusters to strengthen key content pillars and refreshed existing content.
Google Ads: We launched a new location specific campaign to capture the local audience and grow awareness of the new location..
Social Ads: We scaled Dogdayz social campaign and refined audiences and targeting.
The Results
This multi service approach has enabled us to increase both traffic and leads for Dogdayz YOY.
Website Sessions
Organic Sessions
Leads
Social Leads
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