DIY & RetroFit

The Challenge

DIY Double Glaze and RetroFit Double Glaze specialise in providing high quality double glazing solutions in Melbourne and across Australia.

In early 2025 DIY / RetroFit embarked on a digital marketing partnership with Salt & Fuessel with key goals including:

Increasing organic visibility and leads for Double Glazing installations in Melbourne and DIY Double Glazing solutions Australia-wide.
Refine both Google Ads and Meta Ads account structures, improve campaign performance and scale leads

To increase visibility and grow leads we implemented a multi-platform approach:

SEO Optimisation: We completed detailed keyword research to identify lucrative double glazing keywords and updated site structure and on-page elements accordingly.
Content: We refreshed content and created new content with a specific focus on product pages for different window and door tyres.
Google Ads: Significant resourcing was put towards search term audits, refining campaign structures and refreshing ad copy.
Social Ads: Creation of new video ads reflecting key themes and benefits associated with double glazing plus updates to ad targeting.

This multi platform approach has enabled us to increase both traffic and leads for DIY Double Glaze and RetroFit Double Glaze YOY:

+177%

+117%

+13.5%

77%