3PE Build
Industries
- Construction
What we did
- SEO
- SEM
Locations
- Melbourne
Website
The Challenge
3PE Build, a B2B construction company, was initially hesitant about investing in Google Ads. B2B campaigns often suffer from low intent, long sales cycles, and poor lead quality when not executed with precision. The goal was to show that paid search could generate commercially valuable leads, not just clicks.
Our Solution
The Strategy
Rather than launching broadly, Salt and Fuessel created a phased, intent-first approach:
Phase 1 – Container Bars: Targeted high-intent keywords to validate demand and capture active buyers.
Phase 2 – Toilet Modules: Launched a dedicated campaign with a purpose-built landing page, boosting relevance and conversions.
Phase 3 – Education Modules: Captured niche, high-value enquiries, driving strong engagement despite lower volume.
The Results
3PE Build is now dominating its niche, receiving qualified leads for large-scale projects. 3PE Build saw measurable growth in both engagement and high-value leads. The campaigns delivered highly relevant traffic and strong conversions, proving that a targeted, intent-driven approach works for complex B2B industries.
CTR Consistently Above
Impression Shares
Conversion Rates Exceeding
Other Works
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Eastside Plumbing
